NEW YORK, NY (March 12, 2019) – Hundreds of specialty food professionals, eager to “spark growth” in their businesses, will gather at the Hilton Rosemont Chicago O’Hare from April 7-9, at the Specialty Food Association (SFA) Specialty Food Business Summit. Open to SFA members and nonmembers alike, the Summit will feature leading experts in strategic planning, brand positioning, data-driven selling, shopper marketing, purpose-driven leadership, and maximizing profit.
“We work year-round to promote both our members and the $140.3 billion specialty food industry. Empowering SFA members through education is an essential part of that work,” said Phil Kafarakis, president, Specialty Food Association. “This year’s Summit is designed to ‘spark growth’ as we offer our members access to thought leaders who will share proven business plans and concepts that build success. This access is one of the values of SFA membership. From start-ups to established companies, the Summit’s programming and peer-to-peer learning opportunities will have something for everyone.”
Featured sessions include Create a Strategic Plan for Growth; Positioning Your Brand for Maximum Impact on Shelf and with Consumers; Creating a Company Culture that Drives Growth and Accountability; Coupons, Shippers and More: Shopper Marketing for Every Size Company; How to Prepare Your Business for Investment or Sale. In addition to industry insight and education, social events throughout the Summit will offer attendees the chance to forge new connections.
For pricing, additional information, or to register for the Specialty Food Business Summit, visit http://sfbs.specialtyfood.com.
About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,800 members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.
Specialty Food Association Media Contact:
PR Department, (646) 878-0130, firstname.lastname@example.org
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