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Nestle, Starbucks enter $7 billion licensing agreement
VEVEY, SWITZERLAND — Nestle S.A. has entered into a perpetual licensing agreement with Starbucks Corp., Seattle, to market, sell and distribute certain Starbucks coffees and teas at retail and food service outside of Starbucks stores around the world. Nestle is paying Starbucks $7.15 billion for the rights to such brands as Starbucks, Seattle’s Best Coffee, Starbucks Reserve and Teavana, Starbucks Via and Torrefazione Italia.