Kroger to Launch Grocery Delivery Service

Supermarket chain’s latest e-commerce offensive seeks to fend off Amazon, Walmart

Kroger Co. KR -0.69% is launching a grocery delivery service, its fourth e-commerce offensive in less than three months, as the U.S.’s largest supermarket chain seeks to remain relevant in a fiercely competitive grocery sector.

Kroger is looking to take on Amazon.com Inc. AMZN +0.38% and Walmart Inc. WMT -1.03% in delivering goods directly to customers’ homes and businesses in boxes through third-party carriers, a service it hasn’t competed in to date.

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