Steve Feld – January 18, 2021 To state that 2020 was unique is quite a statement. The COVID-19 pandemic changed the business environment on so many levels. The “new normal” will be just that. Just like many market corrections, redirections, bubbles bursting, government…[Read more…] about What did You Learn for Your Business in 2020 to Keep Surviving in 2021 and Beyond…
Leverage the power of the internet and digital marketing to drive sales for your business
Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. As a digital marketing manager you are responsible for enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
You will learn the 5 elements of successfully using the internet and digital marketing to get exposure and sales for your business
1) A prospect-friendly and effective sales process
2) A mobile-first website that is conversion and search engine optimized
3) On-going search engine optimization
4) CRM with email nurturing
5) Digital advertising
This is a FREE on-Line workshop.
John Alpaugh has over 25 years of experience working for Fortune 500 companies like IBM, Procter and Gamble, and PetSmart where he held a variety of positions in Financial Planning, Brand Management, Strategic Planning, and Chief Marketing Officer. He is currently the CEO of CyberMark, a digital marketing agency located in Phoenix, AZ.
The world of small business funding has changed for the better! The local bank has traditionally been the primary source for small business funding – but that has changed in recent years.
Business Plan or Business Model Canvas?
Unless you’re looking for funding you don’t need a complex business plan! A one-page Business Model Canvas will help you prepare for long term success by identifying and testing key assumptions about customers, partners, sales and essential resources.
Create, Deliver and Capture Value using the Business Model Canvas
In this webinar, you will see how a one-page working model can help get you, or keep you on track to start, grow, or scale your business.
You will learn how to:
- Discover who are your customers
- Identify the problems you help your customers solve
- Understand how to connect and build relationships with customers
- Uncover the resources and partner you need to succeed
- Determine the costs and revenues that lead to profitability
This is a FREE on-Line workshop.
Scott Ladin is a certified SCORE mentor. Capabilities include: Managing technical products in coordination with process and technical specialists, creating and delivering sales training, engaging industry analysts to determine market trends and competitive positioning, and managing media relations.
MBA, Marketing/Market Management, Rochester Institute of Technology
Plan now for the next stage of your business!
The statistics on businesses surviving through multiple generations are staggering. Just making it through the second generation is a milestone event for a business.
Making it through the third generation is rare and making it to the fourth generation is almost unheard of. The good news is business owners can buck these trends with proper planning.
- Succession Planning – This includes knowing the value of your business, choosing and preparing the appropriate successor, and having it all in writing.
- Retirement Planning – This discusses issues that arise with having your business as your retirement plan and other options to save and provide for your retirement.
- Estate Planning – Here you’ll explore multiple future planning scenarios, including the difference between estate reduction, liquidity and equalization, and the planning documents needed to leave a lasting legacy.
This is a FREE online webinar.
Biz Coach Steve Feld, Coach, Author, Professional Speaker, and award-winning Business Management Executive. Over 30 years of extensive senior-level experience in highly competitive industries. An expert in all aspects of business, which is where his passion exists.
Created and owned six high 6 figure businesses, operated 3 other businesses. Operated divisions for 3 brand name Fortune 500 companies. Has written 3 books about business. Co-owns a publishing company geared to coaches, consultants, and experts. Steve also conducts workshops and training on a variety of subjects for business owners. www.bizcoachsteve.com
Get it right at the start to improve long term success! Are you starting a new business or thinking about it?
Small businesses have been on the front lines when it comes to the negative economic consequences of the COVID-19 pandemic. However, we will get through this and, with the right public policies in place, we will have an opportunity as a group to again lead the state’s economic well-being through the rest of the decade and beyond. Come and listen to experts discuss the current economy, recent efforts to quantify the full impact that small businesses have on our economy, and what it will take to help us advance our position going forward.
Meet Our Panelists
Jenn Daniels has been an elected local leader for over a decade serving both as a Councilmember, Vice-Mayor and the Mayor of Gilbert, Arizona. Under her leadership Gilbert thrived becoming one of America’s most vibrant towns earning several national awards including the Most Prosperous City in America, Most Livable City and Second Safest City. As Mayor she was committed to the future of Gilbert and, as part of the Town’s “City of the Future” initiative was focused on innovating local government in the areas of fiscal responsibility, infrastructure and technology and community prosperity. Under Jenn’s leadership, the Town has implemented advisory groups including Advancing Education in Gilbert, ONE Gilbert and the Executive Advisory Committee. During Jenn’s time in leadership the Town has achieved AAA bond ratings from all 3 rating agencies, opened 3 new parks and transformed the Heritage District into a regional destination with some of the best restaurants in Arizona – all while remaining the safest community in Arizona with the lowest cost of service in the metro Phoenix area. Jenn has also been a small business owner since 2005.
Jenn has served on several regional and national boards and committees including Maricopa Association of Governments Regional Council, Regional Transportation Policy Committee, Greater Phoenix Economic Council, League of Cities and Towns Executive Committee, Bloomberg Harvard City Leadership Initiative and as a Rodel Fellow for the Aspen Institute. In 2020, Jenn was appointed by Governor Doug Ducey to a six year term on the State Transportation Board.
Jenn’s experience spans a broad spectrum that encompasses both her public and private expertise. She has a deep understanding of transportation planning and policy, municipal strategy and engagement including procurement, economic development, strategic communications, political strategy and policy analysis. She brings a wealth of knowledge and an extensive network to get our clients their desired outcomes.
Jenn makes being a mom to four kids spanning high school to elementary her top priority and spends her free time hiking, reading, organizing all the things and baking delicious treats.
Jim Rounds is President of Rounds Consulting Group. The firm specializes in economic development and tax policy analysis; education research; healthcare economics; transportation economics; fiscal planning including revenue forecasting and budget development; strategic planning and marketing; impact and market studies; and litigation support.
Mr. Rounds regularly provides advice to policymakers at the State Capitol, mayors throughout the state as well as city council members, county board members, and other public and private sector leaders in the community. He has delivered hundreds of economic presentations throughout Arizona and is quoted weekly on television, radio, and in printed media.
Mr. Rounds specializes in using proper analysis and communication to bridge political gaps. For example, Jim is a Senior Fellow at the Goldwater Institute; a board member of the Maricopa County IDA and Valley Partnership; and advisor to education focused groups including the Helios Education Foundation, Achieve 60 AZ, the Rodel Foundation, the Arizona Board of Regents, and the various state universities, among others. Jim is also the lead economist for multiple rural and urban area healthcare and hospital associations.
Other areas of recent study include advanced workforce analysis; minimum wage impact analysis; State Trust Land finance; public employee pension reform; utility infrastructure investment; and state and local area tourism planning.
Recently, Jim has been supporting the concept of “growing from within,” which includes efforts to better understand small business development issues, and strategic investment in education and workforce training. Jim is a lead member of the Joint Legislative Budget Committee’s Finance Advisory Committee, and has served on scores of committees and task force efforts at both the state and local levels.
Mr. Rounds began his career as a Senior Economist and Senior Budget Analyst with the Arizona Joint Legislative Budget Committee, and has been engaged in policy related economics for more than two decades. Jim has a Bachelor of Science degree and a Master of Science degree in Economics from Arizona State University.