Americans love meat. By year’s end, the average American will have eaten more than 200 pounds of beef, pork, chicken, and turkey combined—a banner year for the animal protein industry. At the same time, many people are also seeking out alternative protein sources.
At the same time, many people are also seeking out alternative protein sources. Whether motivated by concerns for health, animal welfare, or the environment, nearly one-third of Americans practice meat-free days and 35 percent say they’re increasing the amount of non-meat proteins they eat, according to market intelligence agency Mintel. And the number of vegans in the United States has grown six-fold just since 2014—now accounting for around six percent of the population. Read more from the source: Your Pea Protein Primer